What drives the price of a website
- How many pages, and what kind. A services page does not cost the same as a property listing with a gallery, a map and a form.
- Who writes the copy and takes the photos. If you provide them, the price goes down; if the copy is written to rank on Google, each page costs from MXN $2,300.
- Languages. A site in Spanish and English is not a machine translation: each language has its own copy and its own keywords.
- Integrations. Forms that go to a CRM, WhatsApp messages that say which page they came from, online appointments, payments or a booking engine.
- SEO and GEO. Titles, descriptions, structured data, speed and copy that answers what people ask, on Google and in assistants such as ChatGPT.
Basic or professional website?
With a template and a monthly subscription you can have a site up in a weekend. It works for testing an idea or having a minimal presence, and you do the work.
The limit comes when you need the site to bring in clients: to load fast on mobile, show up on Google, send every contact to someone and let you measure what works. That is when a professional website, built around your sales process, makes sense.
What a website costs after launch
- Domain and hosting: paid every year, and usually the smallest cost.
- Maintenance: updates, backups, monitoring and minor changes, from MXN $2,600 a month depending on response time and included hours.
- Growth on Google: content and optimization every month, from MXN $13,000 a month. It is not required, but it is what makes a site bring in new visitors.
How to compare website quotes
Ask every proposal to answer the same things:
- Which pages it includes and what each one does.
- Whether it includes copy, photos or video, or whether you provide them.
- In how many languages.
- What it connects to: CRM, WhatsApp, appointments, payments.
- Who can update it and how.
- What happens afterward: warranty, maintenance and analytics.
A cheap website that brings in no clients ends up being the most expensive one.
If your site is for a real estate agency or a development, read how much a real estate website costs. To see how we work, visit web design or tell us about your project and we will tell you what you would need.
