Be found, be understood, get booked.
Medical marketing by Parallelo for physicians and practices opening or growing in Puerto Vallarta and Riviera Nayarit: Google profile, online booking, content and reviews.
It is presenting a medical practice with clear, verifiable information: who treats patients, what their specialty is, where they are and how to book. It is not about promising results, but about the right patient finding the right specialist and arriving at the appointment with confidence.
The area keeps adding practices and specialists, and patients too: residents who moved here in recent years and visitors from the United States and Canada looking for care in English. Whoever reaches Google first with a complete profile and good reviews keeps those searches.
In Mexico, advertising for health services is regulated by COFEPRIS. Every piece shows the physician’s name, specialty and license number, makes no promises of cures or results and avoids testimonials that suggest them. The practice files the advertising notice or permit; we prepare the material for it.
Specialty, area, the patients you want to see and nearby competition. That defines what to say and where to be.
A complete listing with hours, photos and services, and a simple process to ask satisfied patients for reviews.
Fast, bilingual and with what patients look for: specialty, what you treat, location and a button to book or send a WhatsApp.
Articles and short videos that answer your patients’ common questions, in your voice and with verifiable information.
Calls, messages and appointments by channel, so you invest where patients actually come from.
| Criterion | New practice | Established practice |
|---|---|---|
| Priority | Being found from day one | Filling the schedule with the right patients |
| A new, complete and verified profile | More reviews and a reply to each one | |
| Website | Specialty, location and online booking | Pages by condition or treatment |
| Content | Introducing the specialist and the practice | Answers to the most common questions |
| What we measure | Calls and messages from Google | Appointments by channel and cost per new patient |
Under Mexican law, health information is sensitive data. That is why the forms we design ask only for what is needed to book, never a diagnosis, and clinical follow-up stays in your records, not in marketing.
We are just as careful with images: real photos of the practice and the team, no identifiable patients, and review replies that never confirm someone is a patient.
Brought in by the practice’s stage, always under the same strategy.
Creating or improving a website that works as a business tool.
Building a clear and well-focused digital presence.
Simplifying processes and improving follow-up.
Video productions, photography and drone footage, with our own crew.
Advertising medical services requires, depending on the case, an advertising notice or permit from COFEPRIS. We advise you on which material needs it and prepare it with the required details; filing and legal validation are the practice’s responsibility.
Yes. In Puerto Vallarta and Riviera Nayarit many patients are residents or visitors from the United States and Canada; a website and Google profile in English help them find you when they look for a specialist nearby.
Both: specialists opening their own practice, medical groups sharing a space and clinics with several specialties. The starting point is the same: clarity about who treats what.
Five things, in this order: a diagnosis of how patients find you today, a complete Google profile with reviews, a website with online booking, content that answers your patients’ questions and measurement to know which channel brings appointments. We start with what pays off most in your case.
We give you a simple process so your team can ask satisfied patients, with no incentives and without exposing health information. Replies are handled carefully too: they never confirm that someone is a patient.
A complete Google profile starts bringing calls within weeks; ranking the website for your specialty takes three to six months. We measure from the start to see which channel brings patients.
It depends on whether the practice is opening or already established, and on how much content is produced. On the first call we set priorities, then send a proposal by stage.
A 20 to 30 minute call to understand your practice and tell you where we would start.
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