Vacation rental marketing agency

More direct bookings, fewer commissions.

Parallelo is a vacation rental marketing agency in Puerto Vallarta and Riviera Nayarit: direct booking, original photos and reviews for villas, condos and property managers.

Main page photo

What is vacation rental marketing?

It is what helps the right guest find your property, trust it before arriving and book, ideally direct with you. It covers photos and video, your Airbnb and Vrbo listings, your own booking website, reviews and follow-up with past guests.

Why go after direct bookings if I am already on Airbnb?

Because every platform booking pays a commission and the guest contact stays on the platform. A direct booking keeps the margin and the relationship: you can invite past guests back, offer them another season and depend less on platform changes.

Does it work for vacation rental managers?

Yes. A property manager needs two things: guests for the properties and owners who trust them with theirs. We work on both fronts, with a brand that earns the trust of each.

How we work with a vacation rental

  1. Channel review

    Where your bookings come from today, what each platform costs you, which seasons sit empty and which guest you want to attract.

  2. Photos, video and listings

    Original production of the property and its surroundings, and Airbnb and Vrbo listings with titles, descriptions and photo order that stand out.

  3. A website for direct booking

    Fast, bilingual and connected to your calendar or booking system, with what guests check before paying: spaces, location, house rules and clear policies.

  4. Reviews and return

    Thoughtful replies to every review and emails to past guests, so they come back and book direct next time.

  5. Low season

    Campaigns for domestic travelers, longer stays and hard-to-fill dates, prepared before occupancy drops.

Direct booking or platform

What changes depending on where the guest books
Criterion Direct booking Airbnb or Vrbo
Commission None per booking A percentage of every booking
Guest data Yours Stays on the platform
After the stay You can invite them back Depends on the platform
Visibility Built with brand and content Immediate, next to the competition

Production on the bay

We shoot on location with our own crew: interior and architecture photography, video for listings and social media, and drone footage of the property and its view. In a vacation rental, guests decide by the photos; they are the first part of the stay.

That is why we care about the light, the time of day and the details that make each property unique, and deliver material ready for Airbnb, Vrbo, your website and campaigns.

Production on the bay

The services a vacation rental uses most

Brought in by season and by where the property stands, always under the same strategy.

  1. Strategic website development

    Creating or improving a website that works as a business tool.

  2. Digital strategy

    Building a clear and well-focused digital presence.

  3. Business-focused automation

    Simplifying processes and improving follow-up.

  4. Photo and video production

    Video productions, photography and drone footage, with our own crew.

Vacation rental marketing FAQ

Do you work with a single property?

Yes. A villa or a condo needs the same as a property manager, at a different scale: original photos, a strong listing, well-handled reviews and, when it pays off, a direct booking website. We start with what brings the most bookings for the least budget.

How do I promote my Airbnb without depending only on the platform?

With three things: a listing that stands out (photos, title and description), your own website where guests can book direct, and a list of past guests to invite back. Social media and ads help, but they work better once those are in place.

Should I leave Airbnb and Vrbo?

Not necessarily. They bring visibility and help fill dates. The goal is to depend on them less: a growing share of bookings coming direct, especially from guests who already know the property.

Can you connect my booking system?

Yes. We work with the calendar or system you already use (Airbnb, Vrbo, Guesty, Hostaway, Lodgify or another) and integrate it into the website so booking is easy from a phone. If you do not have one yet, we help you choose it.

Do you help property managers win new owners?

Yes. With a brand that inspires trust, a page that explains how you manage and what owners can expect to earn, case studies and organized follow-up with every owner who asks.

Is the content produced in English?

Yes. Many guests in Puerto Vallarta and Riviera Nayarit come from the United States and Canada; the website, listings, emails and campaigns are written in both languages from the start.

How much does it cost?

It depends on the number of properties, the channels and how much is produced. On the first call we set priorities, then send a proposal by stage so you know what you pay for and what you get.

Want more direct bookings?

A 20 to 30 minute call to understand your property and tell you where we would start.