Marketing automation and CRM

No lead left waiting.

With marketing automation and CRM by Parallelo, forms, WhatsApp and email reach a CRM that assigns, alerts and follows up, so your team spends its time selling.

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What is marketing automation?

Letting the system handle the repetitive work: logging every contact, assigning it to the right person, alerting them right away and sending follow-up emails on time. Your team keeps what truly needs a person: the conversation.

Why does responding fast matter?

Because interest cools quickly. Someone writing to several developments or vacation rentals usually goes with whoever answers first and best. A CRM with alerts and automatic follow-up keeps anyone from going unanswered.

How we set it up

  1. Process map

    Where each contact comes from today, who handles it and where it gets lost.

  2. CRM setup

    Stages, fields and permissions designed around how you sell, not the other way around.

  3. Integrations

    Website forms, WhatsApp, email and ads flowing into one place.

  4. Automatic follow-up

    Alerts to the owner, scheduled emails and reminders so nothing is left pending.

  5. Reports

    Where leads come from, how many move forward and what closes, always up to date.

Manual or automated follow-up

What changes when every contact goes into a CRM
Criterion Manual Automated
Logging In spreadsheets, chats and loose emails Every contact in one place
Assignment Whoever saw it first By rotation or clear rules
Response When someone remembers Instant alert to the owner
Follow-up Depends on memory Scheduled emails and reminders
Reports By hand, when there is time Always up to date

This very website works this way

Every message from the form or the assistant goes into our CRM as an opportunity, is assigned to the team by rotation and sends us an alert right away. If the CRM does not respond, the message waits in a queue and is retried automatically.

It is the same approach we bring to every client: no lead should depend on someone checking their inbox.

CRM and automation FAQ

Which CRM do you use?

We work with the CRM you already have if it fits your process; if you do not have one, we recommend the option that best suits your size and budget.

Does it connect to WhatsApp?

Yes. Messages that come through WhatsApp from the website or ads can be logged in the CRM and assigned just like a form.

Do you protect personal data?

Yes. Data is kept only for the purposes in the privacy notice, with individual access and never shared with third parties for their own purposes.

How soon will it make a difference?

As soon as the CRM is running, contacts stop getting lost and the team responds faster. Reports become useful after one or two months of data.

Are leads slipping away?

A 20 to 30 minute call to look at your process and tell you what we would automate first.