Our work
Our strategic marketing services turn into concrete actions , designed to support each project’s growth at its own pace. We don’t offer generic solutions or fixed packages : each service comes in when it adds meaning, focus and continuity to the business’s marketing.
What we do at Parallelo
Eight services that come in when your brand needs them, all under the same direction.
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Marketing structuring
Bringing order to what already exists.
- Comprehensive audit of your current marketing
- Review of active digital channels
- Analysis of messaging, content, and online presence
- Organization of priorities and workstreams
Ideal if you’re doing many things, but without a clear logic.
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Strategic definition and alignment
Aligning marketing with the business.
- Clear definition of marketing objectives
- Alignment between brand and communication
- Prioritization of actions based on impact
- Guidelines for decision-making
Ideal if marketing exists, but isn’t connected to the business.
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Brand evolution and development
Updating the brand so it looks and communicates better.
- Review of the current brand identity
- Adjustments to messaging and tone of voice
- Visual brand refresh (when applicable)
- Guidelines for proper brand usage
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Strategic website development
Creating or improving a website that works as a business tool.
- Website creation from scratch
- Website redesign
- Clear structure of sections and content
- Optimization for SEO, GEO, user experience, and user interface (UX/UI)
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Digital strategy
Building a clear and well-focused digital presence.
- Definition of priority digital channels
- Content creation for social media
- Email marketing
- Paid advertising (Meta Ads, Google Ads)
Ideal if you’re present online, but without a defined direction.
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Business-focused automation
Simplifying processes and improving follow-up.
- Email marketing setup
- Automated emails and follow-ups
- Contact and database organization
- Contact and response workflows
Ideal if you’re losing time on manual tasks.
About this service -
Corporate events and in-person activations
Events that communicate clearly and look right.
- Corporate and commercial presentations
- Open houses for real estate projects or developments
- In-person activations for clients, partners, or press
- Coordination of messaging, narrative, and event materials
Ideal for brands that want their events to communicate more than just presence.
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Photo and video production
Video productions, photography and drone footage, with our own crew.
- Architecture, interior and food photography
- Video for launches, walkthroughs and campaigns
- Aerial drone footage for developments, vacation rentals and destinations
- Campaign-ready post-production
Ideal for developments and vacation rentals that need pieces worthy of the project.
About this service
Video, photo and drone production, in-house.
We have our own crew and post-production workflow to deliver campaign-ready pieces. We produce within the same strategy, with no middlemen.
High-resolution photography for architecture, interiors and food. Video for launches, walkthroughs and campaigns. Aerial drone footage for developments, vacation rentals and destinations in the Riviera Nayarit.
Questions about our services
What’s worth knowing before choosing where to start.
What is a boutique marketing agency?
An agency that works with a few clients at a time, with a close-knit team and its founders involved in every project. Instead of volume, it puts judgment first: understanding the business, setting a direction and making sure every piece follows it.
Are your services sold as fixed packages?
No. Each engagement is shaped around the real needs of the project and the stage it is in. We can support specific projects or work with you on an ongoing basis.
Do you produce drone footage in the Riviera Nayarit?
Yes. We have our own photo, video and drone crew, and we produce for luxury real estate developments, vacation rentals and destinations in Puerto Vallarta, Nuevo Vallarta and across the Riviera Nayarit.
Why did Parallelo choose to be a boutique agency?
Because marketing with direction needs time and attention. Working with few clients lets us see every process through from start to finish, with strategy, design, technology and production in the same team, and bring in outside specialists when a project calls for it.
What changes for your brand?
You talk directly with the people who decide and execute. Decisions are made with context, the message stays consistent across every channel and follow-up is close. Less noise and clearer direction at every stage of growth.
Let’s keep talking.
Not sure where to start? That’s normal: part of our work is helping you organize and prioritize.