A brand people get before you explain it.
Parallelo is a branding agency: strategy, identity, messaging and guidelines for growing brands that need to look and sound equally clear everywhere.
It is the place your brand holds in the mind of the people who choose you: what they think of you and why they prefer you. It is defined by clear decisions about who you speak to, what you promise and how you prove it, and then it shows in everything you do.
When the business changed and the brand did not: new services, a different client, a launch or an image that no longer measures up. You do not always need to start from scratch; sometimes it is enough to sharpen the message and adjust the identity.
How the brand looks and sounds today, what your clients say and what your competitors do.
Who you speak to, what you promise, what sets you apart and how you prove it.
Name when needed, logo, color, typography and imagery, designed for every place the brand will live.
How the brand speaks: key lines, tone and vocabulary, so the whole team says the same thing.
A clear brand book with examples, so the brand is applied the same way on the website, social media, print and events.
| Criterion | Brand refresh | New brand |
|---|---|---|
| When | The business evolved and the brand fell behind | A new project, like a development or a vacation rental |
| What changes | Messaging, tone and visual identity | Name, identity, messaging and narrative |
| Risk | Low: what people recognize is kept | Recognition has to be built |
| Result | A brand consistent with who you are today | A brand ready to launch |
A development or a vacation rental needs its own brand, separate from the developer or the owner: a name, an identity and a narrative that holds up in renders, construction, the sales center and delivery.
We design it for the buyer or guest you want, and for how it will look in photos, video, signage and on the website.
Yes, when needed. But the logo is only one part: we also define the messaging, tone and guidelines so the brand is used the same way everywhere.
Yes. We work from Puerto Vallarta with brands from Guadalajara, Mexico City and other countries; key sessions can be in person.
A brand book with the strategy, messaging, identity and usage examples, plus files ready for print, web and social media.
It depends on whether a brand is refreshed or created, and on how many applications are designed. On the first call we define the scope and send a proposal by stage.
A 20 to 30 minute call to understand your brand and tell you where we would start.
Let's talk?
We'll get back to you as soon as possible.
