In high season, almost any well-located property gets booked. What separates a vacation rental that thrives from one that just gets by is everything else: the low-season weeks, the bookings that pay no commission and the guests who come back.
These vacation rental marketing ideas work for villas and condos in Puerto Vallarta, Nuevo Vallarta and Punta Mita, and for any beach destination competing for the same guest, like Los Cabos, Tulum or Cancún.
Ideas you can put to work
1. Photos that sell the experience
Afternoon light on the terrace, the view from the bed, the table set for dinner. Guests do not buy square feet: they buy how they will feel. Professional photos pay for themselves with the first bookings.
2. An offer for every season
Long stays for remote workers, packages for weddings and groups, prices for low-season weeks. Each offer with its own description and its own photos.
3. Looking after returning guests
Keep each guest’s contact with their permission and write to them before their season: a rate for someone who already knows the house costs less than finding someone new.
4. Reviews you ask for and answer
Ask for them when the stay ends and answer all of them. Mentioning what the guest enjoyed helps the next one decide.
5. Your own website for direct bookings
Airbnb and Vrbo bring guests; your own website lets you keep the relationship and skip the commission. With photos, availability, prices and a WhatsApp button, in English and Spanish.
6. A local guide
Restaurants, beaches, tours and services near the property. The guide helps guests, and if it lives on your website, it also helps Google show you to people searching the area.